
FREE PLAYBOOK • FOR SALES MANAGERS
10 sales contests that actually move the number.
Built for the 60% of your floor that checks out by day two.
10 contest formats, with step-by-step instructions
Scoring, reward ideas, and mistakes to avoid
6 launch rules and a results worksheet

THE EARNIE CONTEST PLAYBOOK
Get your free sales contest playbook.
Enter your email to download all 10 contests—with step-by-step instructions, reward ideas, and a results worksheet.
Free 15-page PDF. No payment required.
Everything you need to run your next contest.

01
Choose the right contest
Match a contest to your team’s challenge—from low activity and soft close rates to a slow month-end.

02
Know exactly how to run it
Get clear steps, scoring, reward ideas, and the mistake to avoid for every contest.

03
Measure whether it worked
Use the results worksheet to compare performance against your baseline and calculate return after rewards.
Different challenges. Different ways to win.
Don’t start with a prize. Start with the behavior you want to change. Here’s a taste of what’s inside the playbook.
Middle of the pack coasting?
Beat Your Best
A five-day contest where reps race their own baseline—not the same top performer. Everyone who clears their target can win.
Activity gone quiet?
Power Hour
One hour. One behavior. A visible scoreboard and an immediate reward to bring energy back to a slow part of the day.
Month-end pace behind?
Close the Gap
Turn the remaining target into a shared team challenge, with rewards unlocked at milestones along the way.
Your next contest shouldn’t be a guessing game.
Get all 10 contest formats, the six rules to follow before launch, and a worksheet to see whether the lift paid for the rewards.
Free 15-page PDF. Just your email. No payment required.